Define Your Focus: The First Step in Creating an Influential Digital Presence

Define your focus, create content consistently, and interact. Last week on the blog, I discussed how important these steps are for becoming a digital influencer.

These elements are essential for gaining an influential presence online. Whether on social media or any other part of the internet, it is necessary to keep these three things in mind.

This week, I will go further in depth about how important it is to define your focus. Without a centralizing element to hold your online presence together, it will fall apart.

What are you passionate about?

My experience online comes from operating my various social media profiles and maintaining my personal blog. When creating content for these outlets, I have discovered that it is incredibly easy for me to talk about the things I love.

Music, art, fashion, friends – these all come naturally when it comes to creating content for me, because these are my passions. I don’t like to waste my time (or my followers’ time, for that matter) posting content which bores me or which doesn’t apply to my audience.

This is an important facet of defining your focus. If your dream is to become a fashion blogger, but you realize you hate shopping for shoes, maybe you should shift your focus.

The trick is finding what you enjoy and later finding others who are interested in the same topic.

What are your skills?

Combining this passion with your skills is a sure way to grow your presence online.

For example, if you are skilled at creating and editing videos, video content would be a great way to showcase your passions. If you are a talented writer, post more text-based content and participate in text-driven social media outlets.

Social media can be an excellent way to unite your interests and your talents if it is used correctly. Those who are more knowledgeable about creating video content tend to be more successful on YouTube. People who enjoy professional networking may find more success on sites like Linkedin.

These are just a few of the options you have for creating content as an influencer. But passion and skills are not the only elements of defining your focus. Another essential piece is staying on track.

How can you stay on track?

Defining your focus should help lead to the creation of your personal brand. Your brand will be the backbone of your digital influence and how it affects others.

But between these two steps, it can be easy to lose track of what your focus is. Perhaps a company reaches out to you in the hopes that you will advertise their product in exchange for compensation. But if this product doesn’t align with the focus you want to promote, you shouldn’t immediately agree.

Marinating authenticity and integrity is important to social media users. They want to follow influencers they trust and count on. It is difficult to establish this trust if you regularly stray from your focus.


How do you keep your personal brand on track? Let me know in the comment section.

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